By Varun Parmar, Director of Product Management, YouSendIt
Like many others across the world, I will be tuning in to Apple’s event tomorrow. The imminent release of the iPhone 5 and iCloud is great news for the industry, sparking a significant spike in the adoption of cloud services. Instead of tens of millions of people using online content storage, millions or billions of people will be doing so. As a result, more and more people will become comfortable with storing and accessing content from the cloud.
Why?
Apple will integrate iCloud seamlessly into its existing platform, the platform already used and loved by millions. So it won’t be long before accessing content from the cloud anywhere at any time becomes second nature.
Apple has designed an ecosystem that works perfectly within their own applications and devices. Google generated buzz around its Google Drive available on the Chrome OS last week. We can expect Microsoft to do something similar with Windows 8 and Windows Mobile. Clearly, each of these platform vendors will focus mostly on their respective desktop+mobile platforms – Apple (OSx + iOS), Google (ChromeOS + Android), & Microsoft (Windows + Windows Mobile).
However, people do not live solely in one ecosystem. It’s obvious to us that people are carrying an array of Apple, Google, and other devices at once. Even if you are on one platform, you work with vendors, customers and partners who operate on platforms of their choice. Say you work at a creative agency. You design on a Mac and save your projects to iCloud, but your client works on a PC. So when it comes time to get your client’s input or sign-off on the project, you’re stalled.
We live in a heterogeneous society, where you need cloud applications that work with all devices and all platforms. They also need to be business friendly, meaning you can use the application inside and outside the office. The ability to access your data anywhere at any time is affecting the speed at which we conduct daily business. We can now expedite business because we have the ability to, for example, send and sign a critical document outside normal business hours on your mobile phone. The future is going to be increasingly about the cloud applications you use on your device instead of the device itself.











